Crafting a Robust Marketing Mix Model with PyMC-Marketing
Unlocking Insights with Bayesian Modeling In the dynamic realm of marketing, understanding and optim…
Mastering Google Ads Bids: A Simple Guide Based on Marginal ROAS and Marginal CPA
Optimizing your Google Ads bids is crucial for maximizing returns. It’s like finding the sweet…
Unveiling the Power of Meta GeoLift: A Guide to GeoLift Experiments in Marketing
In the dynamic landscape of digital marketing, understanding the real impact of geo-targeted campaig…
Unleashing the Power of Causal Impact in Marketing Analytics
Ever felt like a detective in the marketing world, trying to unravel the mysteries of your campaign …
Creating a Marketing Mix Model with Meta Robyn: A Step-by-Step Guide
In the dynamic landscape of digital marketing, staying ahead requires not only creativity but also a…
Creating a Marketing Mix Model with LightweightMMM: A Step-by-Step Guide
Marketing Mix Models (MMM) are powerful tools for understanding the impact of various marketing chan…
How to use Facebook Lead Ads to generate quality low-cost leads (a Zopto case study)
If you’re a B2B company, Lead Ads should be your primary campaign objective on Facebook. As a …
How I helped Unisport increase their sales with segmentation analysis
One of the most powerful tools that an analyst has at their disposal is segmentation analysis, which…
How I created a custom attribution model for NA-KD and improved their ROI (Facebook Case Study)
I have outlined in one of my posts how to create a custom attribution model using your own data and …
How to Create Your Own Custom Attribution Model
Allocating marketing budget efficiently is problematic without knowing the contribution of each mark…