Christos Visvardis
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Crafting a Robust Marketing Mix Model with PyMC-Marketing
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Mastering Google Ads Bids: A Simple Guide Based on Marginal ROAS and Marginal CPA
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Unveiling the Power of Meta GeoLift: A Guide to GeoLift Experiments in Marketing
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Unleashing the Power of Causal Impact in Marketing Analytics
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Creating a Marketing Mix Model with Meta Robyn: A Step-by-Step Guide
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Creating a Marketing Mix Model with LightweightMMM: A Step-by-Step Guide
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How to use Facebook Lead Ads to generate quality low-cost leads (a Zopto case study)
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How I helped Unisport increase their sales with segmentation analysis
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How I created a custom attribution model for NA-KD and improved their ROI (Facebook Case Study)
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How to Create Your Own Custom Attribution Model
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