Christos Visvardis

In order to stay competitive in your industry you need to know what other companies are doing either to get inspiration or understand how to stay one step ahead of everyone else. The below Competitive Intelligence tools will help you uncover valuable information whether you want to know your competitors’ SEO strategy, the technology and… Continue reading The Best Marketing Competitive Intelligence Tools

People are visual creatures by nature. We respond much better to visual cues like shape, color and form, whereas numbers and words are abstract notions that we have to acquire by learning. That’s why when it comes to data it’s much easier to identify patterns and trends through charts and dashboards, rather than reading tables… Continue reading How to Use Data Visualization Tools for Your Marketing Reports

Allocating marketing budget efficiently is problematic without knowing the contribution of each marketing channel to a user’s lifetime value and your overall conversions.  The problem arises from the fact that analytics tools and marketing tools report the last click that occured and are biased towards their own data. Plus, they can’t always detect other channels… Continue reading How to Create Your Own Attribution Model

Anyone who works in marketing knows that analytics is a prerequisite for their job.  You probably start your day by:  looking at performance dashboards reporting the important numbers to your boss  making decisions based on what the analytics indicate  Or at least that’s what most marketers preach. Let’s review the Dos and Don’ts of marketing… Continue reading Marketing Analytics Dos and Don’ts

I got a phone call from a finance advisor the other day (yes, during the second week of the worldwide quarantine). After his introductory spiel on how he can help me reach my financial goals and all that jazz, our conversations was in the lines of the below dialogue: – Me: How much do you… Continue reading Where is my yacht?

During WWII, the US Navy was trying to figure out how to armor their planes. You can’t armor the whole plane as this will make it heavy, but you can’t have too little armor either, as this will make the plane vulnerable. The optimal point is somewhere in the middle where this tradeoff of armor… Continue reading How to armor your fighter planes: A tale of survivorship bias

I’ve worked for several companies that advocate diversity and I’m glad to witness that many companies today take action toward hiring people from different backgrounds. Many of those companies base their initiatives for diversity on the moral basis that this is the right thing to do. In my opinion, this is not enough. This can… Continue reading The ketchup problem (or why diversity is good for your business)

I was playing around with some data on the highest-grossing film of each year (I’ve explained before that this is what data analysts do in their free time). Take a look at the table below. It is a timeline of the top films in revenue from 1975 to 2018 (from left to right). On the… Continue reading Your movie ticket is a vote

Archaeology is a fascinating field. It helps us understand who we were thousands of years ago. It’s even more exciting when it uncovers how similar we are to our ancestors. The Museum of London Archaeology team uncovered an ancient stylus (a fancy word for ancient pen) dating back to 70 CE. The stylus inscription says… Continue reading My friend went to Rome (2,000 years ago) and all I got was this lousy pen!

A Quora user asked the question above that seem to be on many people’s minds. Although Facebook has denied overhearing users’ conversations, there are two main reasons why people believe this theory: Confirmation bias: We say hundreds of things daily, yet Facebook doesn’t show an ad related to each one of them. However, in those few instances… Continue reading Does Facebook overhear my conversations?