In order to stay competitive in your industry you need to know what other companies are doing either to get inspiration or understand how to stay one step ahead of
How to Use Data Visualization Tools for Your Marketing ReportsHow to Use Data Visualization Tools for Your Marketing Reports
People are visual creatures by nature. We respond much better to visual cues like shape, color and form, whereas numbers and words are abstract notions that we have to acquire
Allocating marketing budget efficiently is problematic without knowing the contribution of each marketing channel to a user’s lifetime value and your overall conversions. The problem arises from the fact that
Anyone who works in marketing knows that analytics is a prerequisite for their job. You probably start your day by: looking at performance dashboards reporting the important numbers to your
How to armor your fighter planes: A tale of survivorship biasHow to armor your fighter planes: A tale of survivorship bias
During WWII, the US Navy was trying to figure out how to armor their planes. You can’t armor the whole plane as this will make it heavy, but you can’t
The ketchup problem (or why diversity is good for your business)The ketchup problem (or why diversity is good for your business)
I’ve worked for several companies that advocate diversity and I’m glad to witness that many companies today take action toward hiring people from different backgrounds. Many of those companies base
I was playing around with some data on the highest-grossing film of each year (I’ve explained before that this is what data analysts do in their free time). Take a
My friend went to Rome (2,000 years ago) and all I got was this lousy pen!My friend went to Rome (2,000 years ago) and all I got was this lousy pen!
Archaeology is a fascinating field. It helps us understand who we were thousands of years ago. It’s even more exciting when it uncovers how similar we are to our ancestors.
A Quora user asked the question above that seem to be on many people’s minds. Although Facebook has denied overhearing users’ conversations, there are two main reasons why people believe this